18 May 2013

Interaction Packaging Design - Mystery Chocolate

I remember very clearly when I was in LCC, my professor always encourage us to contain or graphic with other different medias. As an example like this Mystery Chocolate that I think the packaging cooperate perfectly with the interactive motion. And I like it very much.

This packaging designed by Kevin Harald Campean from Hungary. The basis of his conception was to create a playful and clear chocolate package, which contains 3 different chocolates: white, black and milk. His goal was to not recognize at the first look which box contains what kind of chocolate. 

The playfulness of the package resides in the fact that the type of the chocolate will be only visible when it is pulled out of the box. The letters appear and disappear one by one. 






The basic mechanism corresponds to the barrier grid animation technique. This is an optical illusion, generated by sliding of two layers located over themselves.

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